The quiet revolution of retail media – why advertising on shopping platforms becomes an integral element of media strategy
For the past few years, there has been talk of the so-called quiet revolution taking place in the advertising industry. This has […]
Why Retail Media Networks are crucial
Retail media is a type of advertising that involves brands purchasing advertising space from e-commerce retailers to promote their products to consumers. […]
Why Brands must invest in sponsored products ads?
Sponsored products ads are a type of advertising offered by e-commerce shops such as Modivo, Douglas or Wapteka, where brands can pay to have their products displayed at the top of search results or on product detail pages.