{"id":1715,"date":"2023-05-16T14:16:29","date_gmt":"2023-05-16T14:16:29","guid":{"rendered":"https:\/\/adshero.com\/pl\/?p=1715"},"modified":"2024-01-26T11:13:27","modified_gmt":"2024-01-26T11:13:27","slug":"czym-tak-naprawde-jest-retail-media","status":"publish","type":"post","link":"https:\/\/adshero.com\/pl\/czym-tak-naprawde-jest-retail-media\/","title":{"rendered":"Czym tak naprawd\u0119 jest Retail Media?"},"content":{"rendered":"\n<p><strong>Retail Media to dynamicznie rozwijaj\u0105ce si\u0119 poj\u0119cie, kt\u00f3re w dzisiejszych czasach staje si\u0119 coraz bardziej popularne w \u015bwiecie handlu detalicznego. Firmy takie jak Douglas, Expedia oraz HomeDepot doskonale zdaj\u0105 sobie spraw\u0119 z potencja\u0142u, jaki niesie za sob\u0105 Retail Media, dlatego korzystaj\u0105 z tego narz\u0119dzia w swoich strategiach marketingowych.<\/strong><\/p>\n\n\n\n<p>Ale czym tak naprawd\u0119 jest <a href=\"https:\/\/adshero.com\/pl\/wartosc-inwestycji-mediowych-w-retail-media-rosnie-z-roku-na-rok\/\">Retail Media<\/a>? W prostych s\u0142owach, jest to forma reklamy online, kt\u00f3ra pojawia si\u0119 na stronach sklep\u00f3w internetowych, najcz\u0119\u015bciej w formie ofert sponsorowanych lub baner\u00f3w. To narz\u0119dzie umo\u017cliwia firmom docieranie do swoich klient\u00f3w w kontek\u015bcie ich zainteresowa\u0144 i preferencji zakupowych.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-1024x664.png\" alt=\"\" class=\"wp-image-1631\" srcset=\"https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-1024x664.png 1024w, https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-300x194.png 300w, https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-768x498.png 768w, https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-1536x995.png 1536w, https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green-650x421.png 650w, https:\/\/adshero.com\/pl\/wp-content\/uploads\/2022\/12\/Oferta_sponsorowana_na_produktowej_2_green.png 1784w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dla marki Douglas, kt\u00f3ra specjalizuje si\u0119 w kosmetykach i perfumach, wykorzystanie Retail Media pozwala na ukierunkowan\u0105 reklam\u0119 w sklepach internetowych, kt\u00f3re oferuj\u0105 produkty zwi\u0105zane z urod\u0105 i piel\u0119gnacj\u0105. Dzi\u0119ki temu mog\u0105 dotrze\u0107 do swojej docelowej grupy odbiorc\u00f3w, czyli os\u00f3b zainteresowanych produktami kosmetycznymi, i zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 swojej marki oraz sprzeda\u017c.<\/p>\n\n\n\n<p>Podobnie Expedia, znana platforma rezerwacyjna, korzysta z Retail Media, aby dotrze\u0107 do os\u00f3b planuj\u0105cych podr\u00f3\u017ce i poszukuj\u0105cych ofert na stronach sklep\u00f3w internetowych zwi\u0105zanych z bran\u017c\u0105 turystyczn\u0105. Dzi\u0119ki temu mog\u0105 dostarcza\u0107 spersonalizowane oferty i inspiracje podr\u00f3\u017cnicze, co skutecznie przyci\u0105ga uwag\u0119 potencjalnych klient\u00f3w i zach\u0119ca do skorzystania z us\u0142ug Expedia.<\/p>\n\n\n\n<p>Natomiast dla HomeDepot, popularnej sieci sklep\u00f3w z artyku\u0142ami budowlanymi i wyposa\u017ceniem wn\u0119trz, Retail Media to doskona\u0142e narz\u0119dzie, kt\u00f3re umo\u017cliwia dotarcie do klient\u00f3w zainteresowanych remontami, dekoracj\u0105 wn\u0119trz czy artyku\u0142ami do ogrodu. Reklamy i oferty sponsorowane pojawiaj\u0105ce si\u0119 na stronach sklep\u00f3w internetowych zwi\u0105zanych z bran\u017c\u0105 budowlan\u0105 czy wyposa\u017ceniem domu, pozwalaj\u0105 marki HomeDepot efektywnie dotrze\u0107 do swojej docelowej grupy odbiorc\u00f3w.<\/p>\n\n\n\n<p>Warto zauwa\u017cy\u0107, \u017ce Retail Media oferuje wiele korzy\u015bci zar\u00f3wno dla marek, jak i dla sklep\u00f3w detalicznych. Reklamodawcy maj\u0105 mo\u017cliwo\u015b\u0107 precyzyjnego targetowania swojej grupy docelowej, co zwi\u0119ksza skuteczno\u015b\u0107 kampanii reklamowych oraz potencja\u0142 sprzeda\u017cowy. Z drugiej strony, sklepy internetowe generuj\u0105 dodatkowe dochody poprzez sprzeda\u017c przestrzeni reklamowej dla innych marek.<\/p>\n\n\n\n<p>Podsumowuj\u0105c, Retail Media to strategia reklamowa, kt\u00f3ra umo\u017cliwia firmom docieranie do klient\u00f3w<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Media to dynamicznie rozwijaj\u0105ce si\u0119 poj\u0119cie, kt\u00f3re w dzisiejszych czasach staje si\u0119 coraz bardziej popularne w \u015bwiecie handlu detalicznego. Firmy takie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[6],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-media","tag-retail-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czym tak naprawd\u0119 jest Retail Media? - adshero.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adshero.com\/pl\/czym-tak-naprawde-jest-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym tak naprawd\u0119 jest Retail Media? - adshero.com\" \/>\n<meta property=\"og:description\" content=\"Retail Media to dynamicznie rozwijaj\u0105ce si\u0119 poj\u0119cie, kt\u00f3re w dzisiejszych czasach staje si\u0119 coraz bardziej popularne w \u015bwiecie handlu detalicznego. 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