{"id":1717,"date":"2023-05-16T14:20:02","date_gmt":"2023-05-16T14:20:02","guid":{"rendered":"https:\/\/adshero.com\/pl\/?p=1717"},"modified":"2024-01-26T15:12:24","modified_gmt":"2024-01-26T15:12:24","slug":"nowa-forma-wsparcia-sprzedazy-w-ecommerce","status":"publish","type":"post","link":"https:\/\/adshero.com\/pl\/nowa-forma-wsparcia-sprzedazy-w-ecommerce\/","title":{"rendered":"Nowa forma wsparcia sprzeda\u017cy w ecommerce."},"content":{"rendered":"\n

Pandemia, wojna oraz wysoka inflacja – te czynniki wywar\u0142y znacz\u0105cy wp\u0142yw na wiele bran\u017c, w tym r\u00f3wnie\u017c na handel elektroniczny. Wzrost cen towar\u00f3w i us\u0142ug, spadek si\u0142y nabywczej konsument\u00f3w oraz zmiany w zachowaniach zakupowych przyczyni\u0142y si\u0119 do spadku przychod\u00f3w w sektorze e-commerce. Jednak w trudnych czasach, cz\u0119sto pojawiaj\u0105 si\u0119 r\u00f3wnie\u017c nowe mo\u017cliwo\u015bci i strategie, kt\u00f3re mog\u0105 przyczyni\u0107 si\u0119 do poprawy wynik\u00f3w. Jednym z tych rozwi\u0105za\u0144 jest wykorzystanie retail media oraz ofert sponsorowanych przez marki.<\/strong><\/p>\n\n\n\n

Retail media to skuteczne narz\u0119dzie reklamowe, kt\u00f3re umo\u017cliwia firmom dzia\u0142aj\u0105cym w sektorze e-commerce dotarcie do swoich klient\u00f3w w bardziej precyzyjny spos\u00f3b. Jest to forma reklamy online, kt\u00f3ra pojawia si\u0119 na stronach sklep\u00f3w internetowych, najcz\u0119\u015bciej w formie ofert sponsorowanych lub baner\u00f3w. Dzi\u0119ki temu marka mo\u017ce zwi\u0119kszy\u0107 swoj\u0105 widoczno\u015b\u0107 i dotrze\u0107 do swojej docelowej grupy odbiorc\u00f3w w kontek\u015bcie ich zainteresowa\u0144 i preferencji zakupowych.<\/p>\n\n\n\n

Warto podkre\u015bli\u0107, \u017ce retail media oferuje korzy\u015bci zar\u00f3wno dla marek, jak i dla sklep\u00f3w e-commerce. Marka ma mo\u017cliwo\u015b\u0107 skutecznego promowania swoich produkt\u00f3w lub us\u0142ug w miejscach, gdzie klienci dokonuj\u0105 zakup\u00f3w online. Dzi\u0119ki temu mo\u017ce zwi\u0119kszy\u0107 swoje szanse na pozyskanie nowych klient\u00f3w oraz zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 i rozpoznawalno\u015b\u0107 swojej marki. Z drugiej strony, sklep e-commerce generuje dodatkowe przychody poprzez sprzeda\u017c przestrzeni reklamowej dla marek.<\/p>\n\n\n\n

W obliczu trudno\u015bci, jakie nios\u0105 za sob\u0105 pandemia, wojna oraz wysoka inflacja, wykorzystanie retail media mo\u017ce okaza\u0107 si\u0119 kluczowym czynnikiem dla bran\u017cy e-commerce w poprawie wynik\u00f3w finansowych. Pozwala to na skierowanie reklam i ofert do klient\u00f3w, kt\u00f3rzy s\u0105 zainteresowani danymi produktami lub kategori\u0105 produkt\u00f3w, co zwi\u0119ksza szanse na ich zakup.<\/p>\n\n\n\n

Przyk\u0142adem marki, kt\u00f3ra skorzysta\u0142a z retail media w celu poprawy wynik\u00f3w e-commerce, jest firma z bran\u017cy drogeryjnej. Dzi\u0119ki strategii reklamowej opartej na retail media<\/a>, firma zwi\u0119kszy\u0142a swoj\u0105 widoczno\u015b\u0107 w sklepach internetowych zwi\u0105zanych z ich bran\u017c\u0105 i skutecznie dotar\u0142a do swojej docelowej grupy odbiorc\u00f3w. Efektem tego by\u0142o zwi\u0119kszenie ruchu na stronie internetowej, wzrost sprzeda\u017cy oraz poprawa wynik\u00f3w finansowych.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemia, wojna oraz wysoka inflacja – te czynniki wywar\u0142y znacz\u0105cy wp\u0142yw na wiele bran\u017c, w tym r\u00f3wnie\u017c na handel elektroniczny. Wzrost cen […]<\/p>\n","protected":false},"author":1,"featured_media":1847,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[8,6],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adtech","category-retail-media","tag-adtech","tag-retail-media"],"yoast_head":"\nNowa forma wsparcia sprzeda\u017cy w ecommerce. - adshero.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adshero.com\/pl\/nowa-forma-wsparcia-sprzedazy-w-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nowa forma wsparcia sprzeda\u017cy w ecommerce. - adshero.com\" \/>\n<meta property=\"og:description\" content=\"Pandemia, wojna oraz wysoka inflacja – te czynniki wywar\u0142y znacz\u0105cy wp\u0142yw na wiele bran\u017c, w tym r\u00f3wnie\u017c na handel elektroniczny. 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