{"id":1853,"date":"2024-01-27T21:54:08","date_gmt":"2024-01-27T21:54:08","guid":{"rendered":"https:\/\/adshero.com\/pl\/?p=1853"},"modified":"2024-01-27T21:58:37","modified_gmt":"2024-01-27T21:58:37","slug":"ewolucja-retail-media-od-tradycyjnych-polek-sklepowych-do-cyfrowego-swiata","status":"publish","type":"post","link":"https:\/\/adshero.com\/pl\/ewolucja-retail-media-od-tradycyjnych-polek-sklepowych-do-cyfrowego-swiata\/","title":{"rendered":"Ewolucja Retail Media \u2013 Od Tradycyjnych P\u00f3\u0142ek Sklepowych do Cyfrowego \u015awiata"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1853\" class=\"elementor elementor-1853\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-562398d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"562398d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6df9a88\" data-id=\"6df9a88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb43c5f elementor-widget elementor-widget-text-editor\" data-id=\"fb43c5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">W ci\u0105gu ostatnich lat, retail media sta\u0142o si\u0119 jednym z najgor\u0119tszych temat\u00f3w w bran\u017cy marketingowej. Przeobra\u017caj\u0105c si\u0119 z prostych reklam na p\u00f3\u0142kach sklepowych do zaawansowanych platform cyfrowych, retail media radykalnie zmienia oblicze komunikacji marek z konsumentami.<\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\"><strong>Definicja Retail Media<\/strong><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">Retail media to reklama w miejscu sprzeda\u017cy, wykorzystuj\u0105ca platformy nale\u017c\u0105ce do sprzedawc\u00f3w detalicznych do promocji produkt\u00f3w. Ta forma reklamy przybra\u0142a r\u00f3\u017cne formy, ewoluuj\u0105c od tradycyjnych baner\u00f3w po zaawansowane reklamy cyfrowe.<\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">\u00a0<\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\"><strong>Ewolucja i Wp\u0142yw Technologii<\/strong><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">Pocz\u0105tki retail media si\u0119gaj\u0105 czas\u00f3w prostych reklam umieszczonych na produktach lub p\u00f3\u0142kach. Jednak era cyfryzacji i technologii, takich jak Big Data i AI, umo\u017cliwi\u0142a tworzenie bardziej skutecznych i personalizowanych kampanii. Wed\u0142ug prognoz IAB Europe, rynek retail media w Europie ma wzrosn\u0105\u0107 z oko\u0142o 10 miliard\u00f3w euro w 2022 do 25 miliard\u00f3w euro w 2026 roku.<\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/1?ui=2&amp;ik=2f13593f49&amp;attid=0.2&amp;permmsgid=msg-a:r-973731285089796978&amp;th=18d4ce987216a07c&amp;view=fimg&amp;fur=ip&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ9n7kNUMwPaBY8osuP-YkRetiM9Tz1uG20xGKYS3u73f9mA3DupTArdUqnR1HINVvFJrdHalpieHXYcmmI5pgAg0SV7jFN0NShAQspPav368ElkWgKyNnvakPY&amp;disp=emb&amp;realattid=18d4ce979f5ed7548512\" \/><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\"><strong>Wyzwania i Przysz\u0142o\u015b\u0107 Retail Media<\/strong><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">Eksperci przewiduj\u0105, \u017ce retail media b\u0119dzie musia\u0142o sta\u0107 si\u0119 bardziej programatyczne i \u0142atwiejsze do zakupu przez platformy. Jak zauwa\u017ca\u00a0<span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Jaclyn Nix z CitrusAd, wi\u0119ksza ilo\u015b\u0107 dolar\u00f3w z tradycyjnych kana\u0142\u00f3w b\u0119dzie przekierowywana do retail media, jednak b\u0119dzie to wymaga\u0142o integracji technologicznej i bardziej sp\u00f3jnego podej\u015bcia do sprzeda\u017cy<\/span><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">.<\/span><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">\u00a0<\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\"><strong>Podsumowanie<\/strong><\/p><p style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: small;\">Retail media jest w stanie ci\u0105g\u0142ego rozwoju, z potencja\u0142em do transformacji strategii marketingowych. Dalsze innowacje i rozw\u00f3j w tej dziedzinie otwieraj\u0105 nowe mo\u017cliwo\u015bci dla przysz\u0142o\u015bci marketingu cyfrowego.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>W ci\u0105gu ostatnich lat, retail media sta\u0142o si\u0119 jednym z najgor\u0119tszych temat\u00f3w w bran\u017cy marketingowej. Przeobra\u017caj\u0105c si\u0119 z prostych reklam na p\u00f3\u0142kach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[8,10,11],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adtech","category-retail-media","tag-adtech","tag-iab","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ewolucja Retail Media \u2013 Od Tradycyjnych P\u00f3\u0142ek Sklepowych do Cyfrowego \u015awiata - adshero.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adshero.com\/pl\/ewolucja-retail-media-od-tradycyjnych-polek-sklepowych-do-cyfrowego-swiata\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ewolucja Retail Media \u2013 Od Tradycyjnych P\u00f3\u0142ek Sklepowych do Cyfrowego \u015awiata - adshero.com\" \/>\n<meta property=\"og:description\" content=\"W ci\u0105gu ostatnich lat, retail media sta\u0142o si\u0119 jednym z najgor\u0119tszych temat\u00f3w w bran\u017cy marketingowej. 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